Chapter Aesthetic Studio is a chain of med spas expanding across the midwest. My team and I were able to bring a more personal and approachable feeling to their new brand presence with the use of bright color, relatable lifestyle imagery, and a conversational tone of voice.
Created quarterly paid social media posts and stories to target new customers in regions where new Chapter Aesthetic Studios were opening.
Provided art direction and design for weekly Chapter emails used to promote products, grand openings, and events to customers.
Provided art direction themes and design for all digital and print event invites throughout the year. This included grand openings, holiday parties, and sales events.
Created organic monthly social media posts to provide education and brand awareness to current customers, while also attracting new ones. Worked with their internal content creator to capture specific in-studio shots to be used in social posts.
